Modern marketing is a term used to describe the strategies and tactics businesses use to attract and retain customers. Whether you’re selling products or services, marketing is essential for your business to thrive. However, many companies today overlook traditional and tangible marketing tools like signs and graphics in favor of more sophisticated digital techniques.

A survey conducted by BrandSpark and Better Homes and Gardens found that 41% of consumers make judgments about a company based on their signage. That’s because people are rushed and busy, and they look for quick clues about the quality of your business to determine if they’ll stop by. An enticing, well-designed sign signals to potential clients that your business is a high-quality, professional establishment.

Building signs are a highly effective way to elevate your visibility, and they’re an affordable marketing tool. Unlike costly newspaper ads or TV commercials, which only reach a small percentage of the population, a single on-site sign can grow your business by up to 16%. In addition, when your business becomes a familiar sight within the community, it builds trust and encourages word-of-mouth referrals.

In an age of global pandemics and social protests about police brutality, it’s more important than ever to focus on how your business makes a difference. Metrics help show your impact in a quantitative manner, but they don’t tell the whole story. By leveraging storytelling, you can share the powerful impact your business has on your employees, community and environment.

To do so, identify what demonstrates the changes you want to see, and then create a strategy to scale that impact. For example, if you’re working towards more sustainable energy sources, use your website and social media to share photos, videos and statements/quotes that showcase the positive effects of your work. These impact metrics can be hard to measure, but they will leave a lasting impression on those who come across your message.

Regardless of what type of business you have, you need to market yourself in order to get the word out. While the world around us is changing rapidly, it’s still necessary to use traditional marketing methods alongside more sophisticated digital ones. This ensures that your company’s message reaches as wide an audience as possible, maximizing your impact. The best part is, that’s what we do at Corpus Christi Sign Company LLC. From large trade shows to local community events, we’ve got you covered. Let our sign shop in Corpus Christi help you build a visual identity that will resonate with your target audience and bring more traffic to your door.